If you’re looking for an all-in-one platform to build sales funnels, send emails, sell courses, and automate your online business without juggling multiple tools, Systeme.io is probably already on your shortlist.
What makes Systeme.io stand out is its pricing. It starts with a genuinely free plan and scales to paid Startup, Webinar, and Unlimited plans—without hidden fees or forced upgrades.
In this article, I’ll break down each Systeme.io pricing plan, explain what you actually get at every level, and help you decide which plan makes sense for your business. Whether you’re a beginner testing your first funnel or a growing creator running webinars and paid courses, this guide will help you choose the right option with confidence.
“In this guide, I’ll break down each Systeme.io pricing plan…”
👉 You can check the latest Systeme.io pricing and free plan here.
Overview of systeme.io Pricing Plans
Systeme.io offers one free plan and three paid plans. All plans include the core tools — funnels, email marketing, courses, memberships, and automation — but limits increase as you upgrade.
The real differences between plans show up when your contact list grows, when you need advanced automation, or when you want to run webinars at scale.
I tested these plans while building funnels and email automations for AIToolsFuel, which helped me see where limits actually start to matter in real-world use.
Systeme.io Free Plan – Best for Beginners
The Systeme.io Free plan is one of the strongest free offers in the funnel-builder market. You don’t need a credit card, and you can launch a fully working funnel without paying anything.
What you get on the Free plan:
- Up to 2,000 contacts
- Unlimited emails
- 1 sales funnel (up to 3 steps)
- 1 blog
- 1 membership site
- Basic automation rules
This plan is perfect for:
- Testing an idea
- Launching your first lead magnet
- Validating an affiliate funnel
- Learning the platform without risk
Limitations to know:
- Only one funnel
- Limited automation flexibility
- No webinars
- No A/B testing
Think of the Free plan as a validation stage, not a long-term scaling solution. Once traffic or leads increase, you’ll feel the limits quickly.
👉 Start with Systeme.io’s Free Plan (No Credit Card Required)
Startup Plan – Best Value for Most Users
The Startup plan is where Systeme.io becomes a serious business tool. It removes the most common restrictions of the Free plan and gives you room to grow without constantly hitting limits.
Why the Startup plan works in real use:
- Multiple funnels and pages
- Advanced automation rules
- Higher contact limits
- Multiple custom domains
- Priority support
This plan is ideal for:
- Affiliate marketers
- Course creators
- Coaches
- Small online businesses
If you’re generating leads every week and running more than one funnel, the Startup plan offers the best value-for-money for most users.
👉 Unlock More Funnels & Automation with the Startup Plan
Webinar Plan – Built for High-Converting Launches
The Webinar plan is designed for businesses that sell through presentations.
If webinars are part of your sales strategy, this plan replaces tools like Zoom, webinar software, and external automation platforms.
Webinar plan highlights:
- Live & evergreen webinars
- Webinar funnels and registration pages
- Automated reminders and follow-ups
- Replay funnels and countdowns
This plan makes sense when:
- Webinars drive a significant part of your revenue
- You sell courses, coaching, or high-ticket offers
- You want everything inside one dashboard
For webinar-based businesses, this is often the highest ROI plan.
👉 Run High-Converting Webinars with Systeme.io’s Webinar Plan
Unlimited Plan – Scale Without Restrictions
The Unlimited plan removes almost all usage limits.
What Unlimited unlocks:
- Unlimited funnels
- Unlimited emails
- Unlimited automation rules
- Unlimited courses & memberships
- Priority support
This plan is best for:
- Scaling brands
- Agencies
- Multi-product businesses
- Large email lists
The biggest benefit is predictability. You stop worrying about limits and focus only on growth.
👉 Go Unlimited and Scale Without Restrictions
Webinar vs Unlimited — Which Should You Choose?
Choose the Webinar plan if webinars are your main sales tool but your business structure is still focused on one or two core offers. It’s ideal when you want to run live or evergreen webinars, automate follow-ups, and convert attendees into customers — without paying for unlimited resources you don’t yet need.
Choose the Unlimited plan if you’re scaling aggressively or managing multiple funnels, products, courses, or brands. If you don’t want to track limits, upgrade repeatedly, or worry about hitting caps as your list grows, Unlimited gives you long-term flexibility and predictable costs.
Quick decision guide:
- 👉 Pick Webinar if webinars = your primary conversion engine
- 👉 Pick Unlimited if growth speed, scale, and flexibility matter more than plan limits
👉 Start with Webinar — Upgrade to Unlimited When Growth Demands It
| Plan | Best For | Key Limitation |
|---|---|---|
| Free | Beginners | 1 funnel, basic automation |
| Startup | Growing creators | No webinars |
| Webinar | Webinar sellers | Funnel limits |
| Unlimited | Scaling businesses | Higher cost |
Feature Comparisons (What You Actually Get in Real Use)
You’ll find differences across plans in available features, contact and funnel limits, and the level of customer support you receive. These distinctions determine which plan fits your audience size, sales volume, and need for advanced tools like webinars or unlimited funnels.
On paper, all Systeme.io plans look similar because they include the same core tools: funnel builder, email marketing, courses, memberships, and even blogging. The real difference shows up once you start using the platform daily.
On the Free plan, you can build a basic funnel, collect leads, and send emails without paying anything. This is great for testing an idea or launching your first lead magnet. But you’ll quickly notice limits when you try to automate more steps, run multiple funnels, or scale beyond a simple setup.
Once you move to a paid plan, Systeme.io feels much less restrictive. You unlock advanced automation rules, built-in affiliate management, and (on Webinar and Unlimited plans) the ability to run live or evergreen webinars. These features matter when your goal shifts from “trying things out” to consistently making sales.
Paid plans also increase practical limits—more funnels, more membership sites, and multiple custom domains. If you plan to run affiliate programs, sell multiple courses, or manage different brands under one account, higher tiers make life much easier. Revenue-impacting features like better checkout customization, payment handling, and A/B testing also become more usable as you move up to Startup or Unlimited.
Usage Limits & Scalability (Where Growth Hits a Wall)
This is where most users feel the difference between plans.
With the Free plan, you’re capped on contacts, funnel steps, and membership sites. It works fine when your list is small, but once traffic picks up or you want to run more than one active funnel, those limits start slowing you down.
The Startup plan removes most early bottlenecks. It’s a solid choice if your email list is growing and you’re running lead magnets, affiliate funnels, or selling digital products regularly. You can automate more aggressively without worrying about hitting limits every week.
The Webinar plan adds breathing room for creators who sell through presentations. Higher contact limits plus webinar funnels and attendee allowances make it practical for live launches and evergreen webinars.
The Unlimited plan is where limits basically stop being a concern. You can run multiple funnels, manage large email lists, use several domains, and launch new products without checking your usage every time. If you’re scaling fast, this plan removes friction so your tools don’t slow your growth.
A practical tip: always match your plan to where your list and funnel count will be in 3–6 months, not where it is today. That avoids constant upgrades and pricing surprises.
Support Levels (Why This Matters More Than You Think)
Support quality becomes important the moment your funnels start generating revenue.
On the Free plan, support is limited and responses can be slow. That’s fine when you’re experimenting, but not ideal if something breaks during a live campaign.
With Startup and Webinar plans, you typically get faster email support and better access to documentation and tutorials. This makes setup smoother, especially when connecting payment gateways or troubleshooting automations.
The Unlimited plan usually gets the fastest responses and more hands-on help. If your business depends on funnels, email delivery, or webinar launches working perfectly, this alone can justify the upgrade. Faster support means less downtime—and fewer lost sales.
If you value speed, stability, and peace of mind while scaling, support level should be part of your decision—not just pricing.
Best Value Options for Businesses (Real-World Guidance)
Choosing a Systeme.io plan isn’t just about price — it’s about value relative to what you’re trying to achieve. Different types of businesses use Systeme.io in very different ways, and the right plan can save you time, money, and headaches as you grow.
Here’s a practical breakdown based on how businesses typically use the platform:
🧑💻 Solo Creators & Side Hustlers
If you’re a solo founder, freelancer, or part-time creator just starting with funnels and email marketing, the Free plan often gets the job done without spending a dime.
You can:
- Build a basic funnel
- Collect and email up to 2,000 contacts
- Host one blog and one membership site
- Sell a product or lead magnet
When it’s ideal:
You’re still validating your audience, doing initial lead generation, or testing different offers.
Limitations to watch:
Automation, funnel steps, and support are limited — but none of these matter much until you start generating consistent traffic or sales.
📈 Small Businesses & Growth-Focused Creators
Once you prove that your offer converts (you’re getting consistent leads or small sales), the Startup plan becomes the best value for most small businesses.
Why this works in real usage:
- You can have multiple funnels and pages, so you’re not constantly deleting or consolidating campaigns just to stay under limits.
- Advanced automation rules let you build real follow-up sequences instead of manual emails, which saves hours per week.
- Priority support and custom domains make your brand feel more professional — and make troubleshooting faster.
Most small teams, coaches, and digital product sellers find that the Startup plan hits a sweet spot of cost vs capability because it supports growth without forcing expensive upgrades early.
Real signal: You’ll know you’re ready for this plan when funnels are generating leads every week, not just occasionally.
📊 Webinar-Driven Businesses
If live or evergreen webinars are a central part of how you sell — whether you’re launching courses, software, or high-ticket services — the Webinar plan is where you start seeing real ROI.
Here’s why:
- Webinar funnels convert differently than standard funnels — you have to register attendees, send reminders, and follow up based on attendance behavior.
- Built-in webinar pages and automation remove the need for extra tools like Zoom + third-party automators.
- Replay funnels and sequenced follow-up reduce manual work and improve conversions.
For coaches, consultants, and educators who close significant revenue from webinar presentations, this plan often pays for itself quickly.
Rule of thumb:
If webinars drive at least 30–40% of your sales, this plan is money well spent.
🚀 Established Businesses & Scaling Brands
The Unlimited plan is an investment in growth without limits. This is where Systeme.io becomes less of a tool and more of a central business platform.
You benefit most from Unlimited when:
- You manage multiple offers, each with its own funnel
- You have large email lists that regularly send broadcasts and sequences
- You run frequent launches, promotions, or multi-product campaigns
- You want peace of mind that limits won’t block your next campaign
In real usage, businesses with larger contact lists or multiple income streams find Unlimited saves cost and time because they don’t have to juggle limits or continuously upgrade every time they outgrow a tier.
Pro tip:
Look at not just the headline price, but the cost per active funnel or per 1,000 contacts. Unlimited often becomes more efficient as you scale because you pay a flat price for more usage.
Quick Plan Choices by Business Stage
Here’s a simple decision guide you can follow:
| Business Type | Best Plan |
|---|---|
| Solo Creator / Side Hustle | Free |
| Small Business / Growth Focus | Startup |
| Webinar-Centric Sales | Webinar |
| Multi-Product / Scaling Brand | Unlimited |
Real Metric to Watch (Not Just Price)
Whatever plan you pick, the one thing that should drive your decision is active contacts — not vanity numbers.
Why?
Because automation rules, email frequency, and funnel complexity all become meaningful when you have people to nurture and convert. A plan that supports 5,000 active, engaged contacts with automation is better value than one that supports 20,000 cold contacts with limited tools.
Bottom Line
Best value isn’t always the cheapest option — it’s the plan that gives you the tools you actually use without overspending on features you don’t need yet.
Match your plan to how you make money:
✔ Getting started → Free
✔ Consistent lead gen + sales → Startup
✔ Webinars driving revenue → Webinar
✔ Multiple offers + brand scaling → Unlimited
Frequently Asked Questions
Is Systeme.io really free?
Yes. The Free plan is genuinely free and doesn’t require a credit card.
Can I upgrade or downgrade later?
Yes, you can change plans anytime without losing data.
Is Systeme.io cheaper than ClickFunnels?
Yes. Systeme.io costs significantly less while covering most core features beginners need.
Which plan should I start with?
Start with Free. Upgrade when traffic or automation demands it.
Final Verdict: Which Systeme.io Plan Is Worth It?
Systeme.io’s pricing is fair, transparent, and beginner-friendly.
- ✔ Free plan → test & learn
- ✔ Startup → best overall value
- ✔ Webinar → best for launches
- ✔ Unlimited → best for scaling
Choose the plan that matches how you make money, not just the lowest price.
👉 Try Systeme.io here (Free to start)
About the Author
Naval Saini is the founder of AIToolsFuel, where he reviews all-in-one marketing platforms, AI tools, and automation software for creators and small businesses. His content focuses on practical, real-world testing to help beginners choose the right tools, understand pricing, and build sustainable online businesses without hype.